Learn 6 key Insights to Help Insurers Better Engage Their Customers

With the advent of digital communications and social media, consumers have more options than ever. Online and mobile tools have changed how consumers shop for services, obtain advice and share their experiences.

Insurance buyers are also looking for the same experience they find elsewhere in digital media. And to meet, or even exceed, customers' high expectations, insurers need to provide highly segmented and personalized content that reflects progress towards a purchasing decision. Insurers must understand the channels, personas and preferences of consumers as they move through the quote, buy and claims sequence, and they must deliver specific content tailored to each stage of the customers' journeys.

In this two-part series, we will offer 12 critical secrets that insurance firms need to understand in order to effectively compete in today's digital marketing environment.

Author

Abhiraj Banerjee

Sr. VP, Digital Marketing Solutions

Abhiraj has 16 years of marketing, digital solutions and customer acquisition experience across North America, EMEA, ANZ regions and leads the insurance practice at edynamic based out of New York.

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