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Every CMO we met recently asked me about customer engagement. They are all endeavoring to come closer to and be personal with their customers, but only 2% of them are able to meet customer expectations online.
The customer has changed. The new customer has very little attention and you need to learn ways to grab their attention early on. You cannot stuff their inbox with unwanted emails and expect you will get responses. If you need new customers, deliver messages that are contextual and relevant.
One-to-One Marketing is the way to go forward!
One-to-One Marketing gives you the ability to communicate in a personalized and relevant manner across all touchpoints with prospects and customers.
The journey to One-to-One Marketing requires a strategy and a plan to reap results. A 4-pillar approach allows organizations to engage with customers in a 1:1 manner. To learn more about this approach, download your copy now!
edynamic founder and CEO, Rahul Khosla focuses on driving digital innovation for some of the most well-known brands. He has spent over a decade helping organizations get more value from the digital medium. Rahul believes that digital innovation occurs when organizations look at business problems with three lenses - Marketing Strategy, Experience Design and Technology.