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Winds of change in Insurance – enter automated marketing

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Customers now expect insurers to anticipate their needs and deliver relevant content and offers across multiple channels. The mantra is – if you don’t do it quickly enough, your competition will.

What’s more, the digitalization of insurance marketing is seeing producers demand more – more leads, more empowerment, more communication – from carriers. With hefty revenues and toplines at stake from producer channels, marketing folks cannot afford to ignore such demands.

How do marketers meet customer and channel expectations? Through better segmentation, improved lead quality, ‘click and run’ marketing operations, low costs, high efficiency and a multi-channel approach to marketing. Enter marketing automation.

In this brand new eBook for the insurance industry, we demonstrate why marketing automation is rapidly becoming the new imperative for marketers who desire to improve customer and channel engagement and new customer acquisition.

The eBook includes:

  • How are digitalization of insurance and changing customer behavior driving the need for improved marketing operations
  • How can insurance marketers leverage marketing automation to meet key objectives

About the Author:

Caroline Schmid,
Vice President, Demand Generation Practice

Caroline Schmid is an accomplished marketing leader with over 15 years of experience in marketing strategies including the creation of integrated, best practice driven global demand generation and multi-channel marketing programs for several Fortune 500 companies across 50+ countries. She has staffed and developed successful teams and infrastructure in the B2B, B2C and channel spaces across customer acquisition, lead nurture and loyalty with marketing automation, digital branding, SEO/SEM, social, content, events and analytics dashboard components.

Caroline has been involved in and seen the marketing automation space grow in the last eight years with experience and partnerships with multiple marketing automation platforms. This includes developing successful 1:1 programs that involve integration of a variety of CRM, marketing automation, digital and analytics tools. She is excited and challenged by the ever evolving marketing automation industry and continues to stay on the cutting edge of latest trends/tools and how these can be leveraged to get the highest Return on Marketing Investments (ROMI).