Marketers can now create measurable revenue impact!

The disruptive evolution of digital technologies has compelled manufacturing companies to reimagine the way they do business. The adoption and use of digital marketing technologies in this industry are far higher and mature as compared to others, but manufacturing marketers are facing challenges in measuring revenue and customer experience.

One of Forrester’s top most digital predictions mentions that 2015 will serve as an inflection point where companies that successfully harness digital technology to advantageously serve customers, will create clear competitive separation and revenue influence from those that do not. Data is the new product. So, manufacturing companies using analytics with the right marketing tools will gain a unique advantage.

Author

Caroline Schmid

VP, Demand Generation Practice

An accomplished marketing leader with 15+ years of experience in creating marketing strategies and multi-channel programs for Fortune 500 companies

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